Our Story Unfolds

Ritu Saluja, with a background in business and marketing, and Vidushi Makharia, with expertise in business management and finance, shared a passion for creating elegant, bespoke jewellery.

Despite not having formal degrees in design, both Vidushi and Ritu came together as friends and partners, united by their vision to create something extraordinary.

This collaboration blossomed into a dynamic team with a shared foresight to enter the destination jewellery market in 2014.

Our Adventure Together

At Ananta, we specialize in intricately designed necklaces, earrings, bracelets, and rings — each crafted with the finest materials to mirror the beauty of real jewellery. Our collection is carefully designed to meet the diverse needs of our customers.

Our journey was also driven by a gap in the market — particularly the restrictions placed on the movement of real jewellery due to Indian customs. We saw an opportunity to create exquisite designs that not only replicate the beauty of real jewellery but also offer the flexibility and convenience of being worn without concerns of transport or restrictions.

What Makes Our Pieces Unique

The fusion of our aesthetic sensibility, love for design, and business acumen paved the way for the rise of Ananta — a jewellery brand that redefines luxury and style.

The name Ananta was chosen with great significance, meaning endless possibilities and limitless freedom to design. This perfectly encapsulates our approach to jewellery creation, as we believe in the endless potential to craft unique, beautiful pieces that break boundaries and offer our customers a versatile, sophisticated alternative to traditional jewellery. Every piece of Ananta jewellery is crafted with a high-quality rhodium finish, ensuring that it does not tarnish over time.

  • Our Vision

    As a brand, Ananta is committed to offering jewellery that empowers individuals to express their unique style with confidence. With every piece we create, we push the limits of design and craftsmanship, ensuring that Ananta continues to be a symbol of beauty, sophistication, and limitless creativity.

  • Our Mission

    At Ananta Jewels, we aim to craft timeless jewellery that embodies elegance, luxury, and craftsmanship. We are dedicated to creating pieces that reflect the brilliance of precious gemstones and metals while celebrating individuality and sophistication.

Unveil Our Elegant Creations